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>Podcast: Bob Bly With Direct Mail Copywriting Tips for Small Business
> Episode #9 of Power to the Small Business: The internet show about small business marketing. Writing Effective Copy for Direct Mail Bob Bly has been called "America’s Top Copywriter." He is author...
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A Great Tagline is Your Best Brand Communication Tool
Episode #14 of Power to the Small Business (podcast) The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling,...
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>Mobile Search: This is not your father’s search.
> Episode #16 of Power to the Small Business podcast: Mobile Search The Internet show about small business marketing. On July 24th I stopped by SMX Local & Mobile in San Francisco and corralled...
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Designing Brand Identity
Episode #21 of Power to the Small Business podcast. The Internet show about small business marketing. How do you solve the branding puzzle, especially if you’re an existing business? Your brand is your...
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>Laura Ries: The War for Your Marketing Mind
> Episode #25 of Power to the Small Business podcast. The Internet show about small business marketing. Small business owners often play a dual role of both marketer and manager. That can rip your...
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The State of Small Business Marketing: It’s not what you think it is.
Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional...
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Podcast: Wasting Time on Social Media
Episode #30 of Power to the Small Business podcast. The Internet show about small business marketing. Are you wasting time on social media? Could be, if you’re not spending your time on the right...
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Podcast: Baking, Making, Faking Word of Mouth
Episode #31 of Power to the Small Business podcast. The Internet show about small business marketing. Word of mouth may be the most powerful form of marketing. ft that’s true, then you need a plan....
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SEO: The Basics of Search Engine Optimization
Episode #35 of Power to the Small Business podcast. The Internet show about small business marketing. Search engines can be the number one source of traffic to your website. But it’s not that simple....
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Marketers Roundtable 5: Current Marketing Issues
The Internet show about small business marketing. Podcast Episode #53 – Integration, Messaging In Social Media, Brand Leverage, Listening to the Customers Hear ye, Hear ye! Interested citizens of The...
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